tech real estate tracey rancifer

Technology has rapidly immersed itself in seemingly every facet of everyday life. From at-home AI assistants to chain restaurants, technology is as omnipresent as it is unavoidable. In fact, trend-followers forecast the inclusion of technology into professions as well, including the real estate industry. The aforementioned predictors anticipate the following will have an indelible impact on the real estate industry.


In addition to being perpetually enticing, augmented and virtual reality could prove indispensable to the home buying process. As opposed to physically visiting properties, prospective buyers could receive a virtual tour at their convenience via AR. What’s more, if the home lacks luster, VR could aid in the imaginative process, allowing potential homeowners to personalize an otherwise impersonal experience.


Real estate professionals, more often than not, have to detect real estate market trends before they’ve even come to fruition. Big data and machine learning can streamline this process, making it exponentially easier to track evolving trends. Moreover, these data initiatives unveil information in an intelligible manner, so real estate professionals aren’t left scratching their heads. Using conclusive data to support claims both bolsters success and inspires confidence among clients.


At their core, real estate professionals are constant communicators. Both time-consuming and taxing, unceasing lines of communication, if not adequately tended to, can become unmitigated disasters – enter chat bots. Chat bots serve as unwavering middlemen, fielding questions and handling queries for those on the front line of correspondence. If properly utilized, chat bots could even play an integral role in the marketing process. Chat bots are consistently being asked pointed questions and specific inquiries. A business could capitalize on this information, in turn pinpointing a specific demographic while divulging sought-after information to the public.


Most real estate professionals would likely argue that time is of the essence. Any real estate agent worth their salt understands the importance of sufficiently tending to multiple clients; if only it were that easy. Real estate agent robots allow professionals to give tours from remote locations via a tablet-carrying apparatus. The showing experience virtually remains the same, with the agent guiding renters through the home without physically being there. Advantageous for both the real estate professional and the current owner, the real estate bot streamlines the showing process, in turn allowing for more prospective renters to view the home.