Tracey Rancifer

Real Estate Professional | Little Rock, AR

Tech In Real Estate

tech real estate tracey rancifer

Technology has rapidly immersed itself in seemingly every facet of everyday life. From at-home AI assistants to chain restaurants, technology is as omnipresent as it is unavoidable. In fact, trend-followers forecast the inclusion of technology into professions as well, including the real estate industry. The aforementioned predictors anticipate the following will have an indelible impact on the real estate industry.


In addition to being perpetually enticing, augmented and virtual reality could prove indispensable to the home buying process. As opposed to physically visiting properties, prospective buyers could receive a virtual tour at their convenience via AR. What’s more, if the home lacks luster, VR could aid in the imaginative process, allowing potential homeowners to personalize an otherwise impersonal experience.


Real estate professionals, more often than not, have to detect real estate market trends before they’ve even come to fruition. Big data and machine learning can streamline this process, making it exponentially easier to track evolving trends. Moreover, these data initiatives unveil information in an intelligible manner, so real estate professionals aren’t left scratching their heads. Using conclusive data to support claims both bolsters success and inspires confidence among clients.


At their core, real estate professionals are constant communicators. Both time-consuming and taxing, unceasing lines of communication, if not adequately tended to, can become unmitigated disasters – enter chat bots. Chat bots serve as unwavering middlemen, fielding questions and handling queries for those on the front line of correspondence. If properly utilized, chat bots could even play an integral role in the marketing process. Chat bots are consistently being asked pointed questions and specific inquiries. A business could capitalize on this information, in turn pinpointing a specific demographic while divulging sought-after information to the public.


Most real estate professionals would likely argue that time is of the essence. Any real estate agent worth their salt understands the importance of sufficiently tending to multiple clients; if only it were that easy. Real estate agent robots allow professionals to give tours from remote locations via a tablet-carrying apparatus. The showing experience virtually remains the same, with the agent guiding renters through the home without physically being there. Advantageous for both the real estate professional and the current owner, the real estate bot streamlines the showing process, in turn allowing for more prospective renters to view the home.

Building a Real Estate Dream Team

Building a Real Estate Dream Team


In any professional industry, the team that you are a part of, can shape the development of your career. For most entry-level positions, your team often pre-selected and you adapt your ability around the style of the group. Entrepreneurs and leaders have the freedom to create their own team. Such decisions come with great responsibility. In real estate, building a team comes down to finding those who are going to hone in on your strengths but also fill in the gaps when needed. Constructing that real estate “dream team” takes time, consideration, and patience.


Defining Roles


Before you even begin the interview process, it is vital to set clear standards of performance for each role. Job descriptions only give interviewees so much to go off of. During the interview process it is important that you not only lay out the duties of the job but also set up the expectations for your new team members. When forming a new team, you have full control over the tone and work ethic standards. Prior to hiring anyone, have a clear understanding of which goals and attributes are most important to you.


In addition to setting expectations, it is also important to know exactly how many people you need to hire. When starting from scratch, there isn’t necessarily clear spots to fill. Knowing and understanding the workload will help to determine how many hires you must make. It is ok to shuffle people around in the beginning, based on skills and knowledge. However, if you map out the man power needed ahead of time, you are eliminating the possibility of over-hiring.




Putting in extra hours during the hiring process will take your dream team to the next level. When it comes to the real estate industry, it is all about who you know and reputations. Throughout the interview process, references are everything. Call every reference that a candidate provides and ask all the right questions. If a person is well-known throughout the business (in a good way), they’ll provide great value to their team.


While relevant experience is important, don’t base your intake of employees on just that. Take previous jobs, volunteer work, and worldliness into consideration. People often struggle to get hired because many employers dismiss a well-rounded past and solely focus on industry-relevant experience. Building your dream team isn’t going to happen overnight. Training will be a necessary for everyone. If you can find a fast learner, with a strong personality, hire them. Often, a likable person whose company people enjoy, is a smarter hire than one with tenure.


Eagerly Escape Reality with These Locations for a Vacation Home

Eagerly Escape Reality with These Locations for a Vacation Home

The prospect of traveling, finding a home away from home, and indulging in life’s many splendors are ways that arouses excitement. From the balmy breezes of Key West to the stunning mountainsides of Montana, there’s a vacation home to complement all preferences. Here’s a look at some of the most desirable vacation homes across the U.S.


Panama City Beach, Florida

The Sunshine State’s very own Panama City Beach is a 27-mile stretch of seaside beauty. Home to state parks, waterfront dining, and public beaches galore, this party-ridden town is perfect for summer rentals. In fact, this coastline paradise has been dubbed the “spring break capital of the world.”


Lake Arrowhead, California

An excellent addition to The Golden State, Lake Arrowhead is a treasure trove of scenic beauty and abundant recreation. Situated in San Bernardino National Forest, Lake Arrowhead is rich with hiking, backpacking, fishing, and bicycling opportunities.


Big Bear Lake, California

Also home to the San Bernardino area is the ever-picturesque Big Bear Lake. Offering cloudless skies and a desirable climate, vacationers flock to Big Bear in the name of relaxation.


Marco Island, Florida

Revel in the pleasantries of outdoor recreation when vacationing at this Florida gem. With plenty of coastal activities readily available, soaking up the sun’s warm rays has never been more enjoyable.


Ogunquit, Maine

An eloquent blend of quaint and modern, Ogunquit has widespread appeal. Perfect for families and beach-goers alike, this charming New England town is a beautiful addition to Maine’s southern coast.


Hilton Head, South Carolina

Beloved for its kid-appeal and sunny environment, Hilton Head is a fan favorite amongst nature lovers. Cloaked in lush greenery and sandy beaches, this multifaceted Island evokes admiration in many.


Huntington Beach, California

Hang ten and shred the gnar in California’s renowned surfing environment. Esteemed for its sporty essence and Cali vibes, Huntington Beach offers far more than adequate recreation. In fact, many have an affinity for the shops, bars, and restaurants that line the beach.


Kissimmee, Florida

Only a short distance from the esteemed Disney World, Kissimmee boasts high levels of entertainment. With breathtaking landscapes and warm temperatures to boot, Kissimmee has rapidly become a hot destination for a vacation home.


About Tracey Rancifer

Tracey Rancifer was born and raised in West Little Rock Arkansas, a city which has been influential in the way she thinks about commercial and residential real estate. She attended Rhodes College pursuing her B.A undergraduate degree in Political Science, and then University of Little Rock, Arkansas for her Masters in Public Affairs and Administration. The breadth of her work experience involves and is not limited to working as a development executive with private entities, and in the public sphere with the municipal and federal government level. Tracey Rancifer provides her clients with a solid consultation and approach to real estate buying and selling through the “Tracey Difference”, a phrase coined to distinguish her results driven approach to buying and selling properties to her clients.

Finding an agent in Little Rock takes minimal effort. However, finding a real estate agent in Little Rock who will tailor to your best interests, and those of your family’s might take a little more work. This is where Tracey Rancifer comes in. Tracey has worked as an executive in municipal government, federal government, and as corporate development executive. With professional experience and higher education, Tracey possesses the negotiating skills, logistical tools, and academic abilities to provide superior client service from contract to close during the real estate transaction process.

Tracey Primarily Focuses in these areas:

  • Chenal Valley (West Little Rock)
  • Wellington (Villages of Wellington)
  • Central Arkansas (Maumelle)
  • The Heights/Hillcrest

Tracey Rancifer is highly involved in her community, and in various real estate associations in the area. As an Arkansas native armed with lifelong personal knowledge of the area, Tracey has extensive experience in the Little Rock metro area and integrating this experience to establishing her company has proven to be very advantageous. Currently, Tracey serves on the Arkansas Home Inspection Registration Board, American Heart Association – Go Red Committee and the Arkansas Real Estate Foundation.

In 2005, Tracey Rancifer was voted real estate agent finalist in the Arkansas Democrat Gazette’s “Best of the Best” Real Estate Agent Division. Considering every real estate professional in Central Arkansas was eligible to be nominated, the distinction of being named a finalist represents Tracey’s work ethic, professionalism, and commitment to her client’s objectives.
Whether you are buying or selling, find out for yourself what the “Tracey Difference” really is and it won’t take long to discover why she really is the “Best of the Best” in the Little Rock metro area.

  • “Deal of the Year” Award from the Real Estate Board of New York (REBNY)
  • Named one of the three new inductees to the Ethics Committee of REBNY
  • Named to the Executive Board of New York Residential Specialists (NYRS).