Tracey Rancifer

Real Estate Professional | Little Rock, AR

Why You Should Stage A Home Before You Sell

Why You Should Stage A Home Before You Sell

It takes time and a little money to stage a home, but homeowners will find that it pays off in several ways. Read on to learn the advantages of home staging.


  1. Increases the Likelihood of a Sale

Homeowners who put their home on the market want to sell as quickly as possible and at the highest price. Investing time and money in staging a home will help reach these two goals.


  1. Makes a Home Look Well-Maintained

No one wants to buy a home that needs repairs unless the price is greatly reduced as in a “fixer upper”. Buyers do more than look at a home’s features during a walk through. Fix what’s broken, paint, decorate, and put on some cosmetic touches.


  1. Gets Organized for Moving

It’s much easier to pack up a home that’s absent of clutter. Go ahead and do the “three boxes” technique, and keep, throw away, or store. Pack up as many personal belongings as possible so potential buyers can imagine themselves living there.


  1. Helps Support the Asking Price

Although home buyers and their real estate agents rely on recent sales data to support an asking price, they are also influenced by their emotions. They will be more likely to accept the price of a home that is move-in ready.


  1. Makes a Home Seem Larger

Space is a big part of staging. Uncluttering and arranging furniture a certain way increases flow and gives the illusion of more space.


  1. Can Give Every Room One Purpose

Homeowners, who have one or two rooms used for multiple purposes such as a combination office/bedroom, should stage rooms to be one or the other. Potential buyers may be confused otherwise. In their mind, this confusion could mean the absence of one bedroom.


  1. Help Buyers Connect

De-personalized rooms help buyers visualize themselves living there happily and can increase the chance of a sale. Pack away photographs and unusual knick-knacks.


  1. Helps Rise Above the Competition

Most places have more homes than potential buyers. Staying in competition means either lowering the price or showing a nicer home. Staging gives the appearance of a better value.


  1. Gives Buyers a Better First Impression

Staging includes giving the home “curb appeal”. A freshly painted front door, clean entryway, and landscaping increase that first impression dramatically.


  1. Helps Bring in More Buyers

Word of mouth goes a long way in the real estate market. Other agents get the buzz about “must see” homes.

Why Video Content Is Important In Real Estate Business

Why Video Content Is Important In Real Estate Business

For years, real estate agents have been using photos to highlight the properties that they sell. While that’s worked great in the past, there’s a better option now. Combining video with images will take property listings to a new level. In fact, video can be used for even more than listings. Livestreams, testimonials, agent profiles, information and neighborhood videos can also be used to attract an audience.

Video Testimonials Of Previous Clients 

One of the best ways for a real estate agent to gain trust is by using testimonial videos of previous customers who were happy with the real estate agent’s service. When possible, an agent should ask previous customers if they’ll agree to be filmed for a video testimonial. It only has to be a minute long to be effective as a marketing tool.

Agent Profile Videos 

Another great use of video is using it to film an agent’s profile. This allows clients to get to know their agent, which creates a more personal, human relationship between both parties. This type of video can highlight previous listings that the agent has helped sell, their philosophy on selling and a little about their personal life.

Neighborhood Videos 

When individuals decide to purchase a home, they’ll also want to know more about the neighborhood where the home is located. Filming neighborhood videos is an excellent way for clients to gather more information. It should include references to local businesses, restaurants, schools and parks.

Informational Videos 

Using informational videos to attract customers is a way for a real estate agent to build trust and become an authority in their space. These type of videos can cover various topics that range from DIY projects or common home repairs to selling tips or financing tips.


Using a live stream to hold a virtual open house is an excellent way to potentially find a buyer. This type of video can showcase a neighborhood as well as a home. A real estate agent could interact with individuals who live in the area and ask them questions.

Listing Videos 

A video walk-through of every property that a real estate agent is selling should always be filmed. This gives a potential buyer detailed information that they just won’t have by only looking at images. An agent should point out specific features that make the property that they are listing unique.

It’s easy to see why video is so powerful in the real estate business. When even one or two of these type of videos are used, it will help a real estate agent stand out from others.

What is a Real Estate Market Bubble?

What is a Real Estate Market Bubble?

A real estate market bubble is the process of increasing the market values and prices of property due to the increase in demand or a decrease in the properties offered at that time. This leads to more competition in the marketplace as real estate agents have to balance the costs and benefits of such a fluctuation in prices. Their clients have the chance of losing interest should the prices raise too much, but the real estate agent has the chance of losing profit should they lower the prices too much.

Since pricing in real estate is relative to the prices of other offered properties, it can fluctuate unexpectedly. Some cities become extremely expensive while others stay relatively affordable compared to the rest of the state. The most expensive real estate markets tend to be the most densely populated because there are little places to build homes at. For this reason, their prices are high and clients who need a place to stay are willing to buy it at those inflated prices.


Where Are the Next Recent Real Estate Bubbles?

The next real estate market bubbles are expected to be in the following areas:

  • Hong Kong
  • London
  • Paris
  • Singapore
  • New York
  • Singapore

These cities are at the top of the list because there is no more space to build property or housing, so the real estate agents have to price them high enough to make profit. After spending an extreme amount of money building the properties, it has to be leveled out by the demand and costs of the area.

Up and coming cities like Chicago, Boston, and Los Angeles have yet to seem the boom and bust of the inflated prices in the aforementioned cities. There is still room to build, thus causing lower expenses to build such homes and less inflation.


Why Is This Significant?

This is a significant finding because working, living, or retiring in a certain city are heavily influenced by the cost of living in that area. If the prices of a city are inflated, then someone is less likely to want to work and live in that area.

About Tracey Rancifer

Tracey Rancifer was born and raised in West Little Rock Arkansas, a city which has been influential in the way she thinks about commercial and residential real estate. She attended Rhodes College pursuing her B.A undergraduate degree in Political Science, and then University of Little Rock, Arkansas for her Masters in Public Affairs and Administration. The breadth of her work experience involves and is not limited to working as a development executive with private entities, and in the public sphere with the municipal and federal government level. Tracey Rancifer provides her clients with a solid consultation and approach to real estate buying and selling through the “Tracey Difference”, a phrase coined to distinguish her results driven approach to buying and selling properties to her clients.

Finding an agent in Little Rock takes minimal effort. However, finding a real estate agent in Little Rock who will tailor to your best interests, and those of your family’s might take a little more work. This is where Tracey Rancifer comes in. Tracey has worked as an executive in municipal government, federal government, and as corporate development executive. With professional experience and higher education, Tracey possesses the negotiating skills, logistical tools, and academic abilities to provide superior client service from contract to close during the real estate transaction process.

Tracey Primarily Focuses in these areas:

  • Chenal Valley (West Little Rock)
  • Wellington (Villages of Wellington)
  • Central Arkansas (Maumelle)
  • The Heights/Hillcrest

Tracey Rancifer is highly involved in her community, and in various real estate associations in the area. As an Arkansas native armed with lifelong personal knowledge of the area, Tracey has extensive experience in the Little Rock metro area and integrating this experience to establishing her company has proven to be very advantageous. Currently, Tracey serves on the Arkansas Home Inspection Registration Board, American Heart Association – Go Red Committee and the Arkansas Real Estate Foundation.

In 2005, Tracey Rancifer was voted real estate agent finalist in the Arkansas Democrat Gazette’s “Best of the Best” Real Estate Agent Division. Considering every real estate professional in Central Arkansas was eligible to be nominated, the distinction of being named a finalist represents Tracey’s work ethic, professionalism, and commitment to her client’s objectives.
Whether you are buying or selling, find out for yourself what the “Tracey Difference” really is and it won’t take long to discover why she really is the “Best of the Best” in the Little Rock metro area.

  • “Deal of the Year” Award from the Real Estate Board of New York (REBNY)
  • Named one of the three new inductees to the Ethics Committee of REBNY
  • Named to the Executive Board of New York Residential Specialists (NYRS).