Services that help homeowners sell a property on their own seem like a bargain. Fees are minimal compared to realty commissions and when every dollar counts, that’s a big deal. But selling a home is a complex process and going it alone isn’t always a better value. Here are five top ways that hiring a real estate agent can help.
Finding the Right Price
Homeowners can research the selling prices of comparable properties, but real estate agents know more about the forces that drive home sales in a local market. They understand how a property’s condition and financing options affect pricing and can make recommendations that improve the chances for a quick, top-dollar sale.
It takes more than an online listing to sell a home — it takes hard work and targeted advertising. Marketing a home is a real estate agent’s full-time job. From answering telephone inquiries to showing property, real estate agents are available to respond to interested buyers while homeowners are busy making a living. Selling agents also have established connections with buying agents, and it’s those relationships more than advertising that brings the right buyers to the door.
Negotiating with buyers can be uncomfortable for sellers. Homeowners have an emotional attachment to their property despite its flaws, while buyers tend to use those issues to negotiate a lower price. The result can be hurt feelings and a stalled sale. Real estate agents are emotionally neutral liaisons between the buyer and seller and can help navigate sensitive negotiations.
Today’s home sales require extensive disclosures. One wrong move and homeowners can be on the hook legally for issues found after the sale. From creating listings and taking photographs to fill out purchase agreements, real estate agents save homeowners valuable time.
Real estate agents pre-screen potential buyers before bringing them to a home. They accompany buyers through the property and answer questions discreetly. For unoccupied listings, that not only saves the homeowner time, but it also offers a significant measure of security.
Selling a home without the help of an agent eliminates costly commissions, but the knowledge an experienced agent brings to the table could result in a higher selling price and fewer headaches both during and after the sale.
It takes time and a little money to stage a home, but homeowners will find that it pays off in several ways. Read on to learn the advantages of home staging.
- Increases the Likelihood of a Sale
Homeowners who put their home on the market want to sell as quickly as possible and at the highest price. Investing time and money in staging a home will help reach these two goals.
- Makes a Home Look Well-Maintained
No one wants to buy a home that needs repairs unless the price is greatly reduced as in a “fixer upper”. Buyers do more than look at a home’s features during a walk through. Fix what’s broken, paint, decorate, and put on some cosmetic touches.
- Gets Organized for Moving
It’s much easier to pack up a home that’s absent of clutter. Go ahead and do the “three boxes” technique, and keep, throw away, or store. Pack up as many personal belongings as possible so potential buyers can imagine themselves living there.
- Helps Support the Asking Price
Although home buyers and their real estate agents rely on recent sales data to support an asking price, they are also influenced by their emotions. They will be more likely to accept the price of a home that is move-in ready.
- Makes a Home Seem Larger
Space is a big part of staging. Uncluttering and arranging furniture a certain way increases flow and gives the illusion of more space.
- Can Give Every Room One Purpose
Homeowners, who have one or two rooms used for multiple purposes such as a combination office/bedroom, should stage rooms to be one or the other. Potential buyers may be confused otherwise. In their mind, this confusion could mean the absence of one bedroom.
- Help Buyers Connect
De-personalized rooms help buyers visualize themselves living there happily and can increase the chance of a sale. Pack away photographs and unusual knick-knacks.
- Helps Rise Above the Competition
Most places have more homes than potential buyers. Staying in competition means either lowering the price or showing a nicer home. Staging gives the appearance of a better value.
- Gives Buyers a Better First Impression
Staging includes giving the home “curb appeal”. A freshly painted front door, clean entryway, and landscaping increase that first impression dramatically.
- Helps Bring in More Buyers
Word of mouth goes a long way in the real estate market. Other agents get the buzz about “must see” homes.
Video Testimonials Of Previous Clients
One of the best ways for a real estate agent to gain trust is by using testimonial videos of previous customers who were happy with the real estate agent’s service. When possible, an agent should ask previous customers if they’ll agree to be filmed for a video testimonial. It only has to be a minute long to be effective as a marketing tool.
Agent Profile Videos
Another great use of video is using it to film an agent’s profile. This allows clients to get to know their agent, which creates a more personal, human relationship between both parties. This type of video can highlight previous listings that the agent has helped sell, their philosophy on selling and a little about their personal life.
When individuals decide to purchase a home, they’ll also want to know more about the neighborhood where the home is located. Filming neighborhood videos is an excellent way for clients to gather more information. It should include references to local businesses, restaurants, schools and parks.
Using informational videos to attract customers is a way for a real estate agent to build trust and become an authority in their space. These type of videos can cover various topics that range from DIY projects or common home repairs to selling tips or financing tips.
Using a live stream to hold a virtual open house is an excellent way to potentially find a buyer. This type of video can showcase a neighborhood as well as a home. A real estate agent could interact with individuals who live in the area and ask them questions.
A video walk-through of every property that a real estate agent is selling should always be filmed. This gives a potential buyer detailed information that they just won’t have by only looking at images. An agent should point out specific features that make the property that they are listing unique.
It’s easy to see why video is so powerful in the real estate business. When even one or two of these type of videos are used, it will help a real estate agent stand out from others.
About Tracey Rancifer
Tracey Rancifer was born and raised in West Little Rock Arkansas, a city which has been influential in the way she thinks about commercial and residential real estate. She attended Rhodes College pursuing her B.A undergraduate degree in Political Science, and then University of Little Rock, Arkansas for her Masters in Public Affairs and Administration. The breadth of her work experience involves and is not limited to working as a development executive with private entities, and in the public sphere with the municipal and federal government level. Tracey Rancifer provides her clients with a solid consultation and approach to real estate buying and selling through the “Tracey Difference”, a phrase coined to distinguish her results driven approach to buying and selling properties to her clients.
Finding an agent in Little Rock takes minimal effort. However, finding a real estate agent in Little Rock who will tailor to your best interests, and those of your family’s might take a little more work. This is where Tracey Rancifer comes in. Tracey has worked as an executive in municipal government, federal government, and as corporate development executive. With professional experience and higher education, Tracey possesses the negotiating skills, logistical tools, and academic abilities to provide superior client service from contract to close during the real estate transaction process.
Tracey Primarily Focuses in these areas:
- Chenal Valley (West Little Rock)
- Wellington (Villages of Wellington)
- Central Arkansas (Maumelle)
- The Heights/Hillcrest
Tracey Rancifer is highly involved in her community, and in various real estate associations in the area. As an Arkansas native armed with lifelong personal knowledge of the area, Tracey has extensive experience in the Little Rock metro area and integrating this experience to establishing her company has proven to be very advantageous. Currently, Tracey serves on the Arkansas Home Inspection Registration Board, American Heart Association – Go Red Committee and the Arkansas Real Estate Foundation.
In 2005, Tracey Rancifer was voted real estate agent finalist in the Arkansas Democrat Gazette’s “Best of the Best” Real Estate Agent Division. Considering every real estate professional in Central Arkansas was eligible to be nominated, the distinction of being named a finalist represents Tracey’s work ethic, professionalism, and commitment to her client’s objectives.
Whether you are buying or selling, find out for yourself what the “Tracey Difference” really is and it won’t take long to discover why she really is the “Best of the Best” in the Little Rock metro area.
“Deal of the Year” Award from the Real Estate Board of New York (REBNY)
Named one of the three new inductees to the Ethics Committee of REBNY
Named to the Executive Board of New York Residential Specialists (NYRS).